Monday, May 19, 2014

Hardee's Brings Back Burger Chef's "Big Shef"!




The hit series“Mad Men" had the latest season setting is based on Burger Chef, where Draper pitches the 1000th location opening.

I have been following the Burger Chef season and can't believe, like the Howard Johnson motor Lodge season, this is so great to recreate such missed marvels in post-modern consumerism.

I think my family preferred Burger Chef, and when it closed our business went to McDonald’s.

Lets get down to the real story, if you recall the Big Mac imitation Big Shef burger with great fondness, then flee to Indianapolis, where Hardee's is serving it as a limited time menu offer.



Burger Chef started life in Indianapolis, where the light still burns. After opening more than 1000 units nationally, General Foods Corporation sold Burger Chef to Hardee’s in 1982. The last unit was converted in 1996 just outside Nashville, Tennessee.

Lets be realistic, I bet the only two Atlanta-area Hardee’s will not have any intention on offing the burger to “Mad Men” enthusiasts.

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